This Forrester research report provides insight into the business case for an integrated sales and service process, enabled by SAP Customer Experience solutions.
Some of the report’s findings:
- Sales professionals who use SAP Sales Cloud, and have insight into a prospect’s situation, see an average increase in sales by 4.9%.
- Service professionals who use SAP Service Cloud improve customer retention by 12% on average.
- Service departments using SAP Service Cloud see a 50% increase in efficiency in handling customer queries.
