SAP Sales Cloud

Enable your sales team with AI

Most sales professionals do not enjoy the administrative tasks involved in updating a CRM. That is why automating this work using AI can help increase system adoption and speed up response times within your team. SAP Sales Cloud uses Artificial Intelligence to score leads and opportunities to identify those most likely to close. It will also analyse customer sentiment to warn against unhappy customers that might leave. And SAP Sales Cloud will also recommend next steps and generate emails based on the relevant account and opportunity data.

Turn interest into a deal faster

SAP Sales Cloud helps your sales team take a unified approach to transform leads and early-stage deals, without having to rely on email inboxes and personal notes but count on a guided sales process. Your team members record what the customer asked for, what they offered, and which next steps were agreed upon. That makes it easier to follow up on time and keep the conversation moving. It also helps when a colleague needs to step in. They have the full picture, so the customer doesn’t feel like they’re starting all over again. By offering new customers a smoother buying experience, your teams win more sales, keep your business growing and give a competitive advantage.

What you get with SAP Sales Cloud

Sales Cloud keeps customer conversations grounded in facts. Instead of searching multiple systems, your team can prepare quotes, propose the right products and services, and manage renewals with a full view of what customers bought and what finance billed. All in a single view. Your team also sees the customer’s full service history , so they enter into every call knowing if a shipment is on track or a return is open, or whether there’s any dispute with your service desk. That cuts down on internal back-and-forth and helps customers get straight answers.

The right follow-up, every time

Record key questions and requirements during the first contact for proper qualification
Set clear next steps so nothing gets missed
See what follow-up each deal needs next
Reply quickly and accurately, without lengthy back-and-forth

Strategic insights for operational improvements

Get the full overview when dealing with an existing customer
Make strategic choices based on data Increase operational efficiency in your sales teams
Optimise processes to ensure increased results and less administration for the sales colleagues

Make it easy for your customers to buy more

Send the right follow-up at the right time, to the right contact person
Provide the right proposals and quicker responses
Keep the sales conversation moving, even when details change
Give new customers a better first impression of how your business works
Allow customers to enjoy a seamless sales experience, no matter who they speak to

Case study: Going live with SAP Sales Cloud in under three months

Yanmar Europe wanted to take the next step in their use of SAP S/4HANA Public Cloud ERP to make fuller use of customer sales data. We helped them roll out SAP Sales Cloud in just 3 months. Read the full case study to learn what the project team implemented first, how they supported adoption and how they kept sales work moving during the rollout.

Read the case study

Aiden’s approach to SAP Sales Cloud

Your sales team needs a system that helps them stay organised and respond quickly, so interested customers don’t lose patience and move on. We start with a quick scan to understand how prospects are currently handled and where quick wins can be achieved. We then deliver a first working phase early, (minimum viable product) so your team can start using Sales Cloud while we continue to optimise it step by step. This increases adoption and success. We keep the rollout practical, so your team can keep selling while we refine fields, handovers and reporting. You work with one clear point of contact from start to finish. Our team brings over 25 years of SAP delivery experience, so we help you make the right choices on scope and integration to meet your business’s goals.

Frequently Asked Questions

Do you have questions about SAP Sales Cloud? Here are the most common questions and their answers.

Don’t see your question?

SAP Sales Cloud includes standard dashboards that report on team workloads, SLAs, and trends across products, pipeline, and sales colleagues. These insights are essential in making data-driven decisions.

SAP Sales Cloud uses guided selling to recommend which leads will likely convert, which products to recommend, which opportunities require a next step, and which message to send. The system helps you build loyalty and trust with your customers and prospects by providing you with all information in one place.

No, SAP Sales Cloud is designed to streamline and optimise your processes, automate updates—also based on voice data—and consolidate account data to reduce prep times. While the system requires input from sales, it will ultimately save them time during the sales process.

No. We start with how your team already sells today. We then configure Sales Cloud around your steps, your roles and your customer journey. We incorporate best practices, however the system is flexible enough to adjust to your needs. Your team can improve the process later once people are working in Sales Cloud daily.