Turn demand into sales your team can follow up on
Customers research, compare and ask detailed questions before they commit. Your teams win more deals when marketing and sales share the same information and a clear follow-up strategy. We set up SAP CX and Magento web shops so your team targets the right people and replies faster until the customer converts.
Offer online self-service
- Most of the buying journey happens before a potential customer reaches out to sales
- Support the entire buying process online
- Offer a well-designed website that has product information and purchasing options in one place
Answer product questions without internal delays
- Share all the information customer need before they agree to a call or a quote
- Give clear answers faster with a shared knowledge base and guided steps help your teams
- Support sales teams, so they can avoid asking colleagues for product details or checking old documents
Focus on the right leads
- Avoid wasting time on leads that will never buy while strong leads wait too long
- SAP Sales Cloud can score leads, guide the selling process and suggest next actions, completely based on AI
- Flag unpaid invoices before a salesperson agrees to special terms
Get value fast, then build from there
Our consultants start with a quick scan to help you decide your first steps forward. We support you throughout a phased rollout and enable sales and marketing teams to get started in the new setup quickly. As a Strategic SAP CX Partner, we have experience keeping the scope clear and projects practical.
Why choose Aiden?
Who we are
We are a human-oriented IT partner: Technology made human. With SAP and Mendix expertise and personal commitment, we make technology work for your business and its people.
What we do
We deliver ERP and low-code solutions that streamline and automate business processes. From core systems to integrations and extensions, we advise, implement, and configure solutions that deliver real value.
How we work
We guide projects from kick-off through delivery and ongoing support, ensuring new solutions are immediately ready for use. We provide support for configuration, integration, and adoption within your organisation.
Why Aiden
We combine human-centred guidance with specialist IT expertise. As a local partner, we provide a single point of contact for SAP, Mendix, industry-specific software, integrations, cloud services, and Managed Services.
Explore customer acquisition scenarios in SAP CX
This brochure shows how teams pause marketing emails when a deal nears signature and use ERP data during negotiations. It also explains the Proof of Value approach so you can plan the first phase and build from there.
View the brochure
What Aiden can help you with
Customer acquisition can easily break down when follow-up comes too late or teams share different information. We implement SAP Sales Cloud and Magento web shops, and set up marketing automation so your teams work from one customer view and one follow-up plan.
SAP Sales Cloud
SAP Sales Cloud is a customer relationship management (CRM) system that combines instant access to ERP data like pricing and invoice status with AI-enhanced features to spot strong opportunities and suggest next actions.
Magento Webshop
Your webshop often creates the first real buying moment. A Magento webshop can show the right catalogue and pricing for each customer group when you connect it to SAP. Customers can place orders or request a quote online, and your team receives cleaner requests with fewer emails back and forth.
Frequently Asked Questions
Do you have questions about customer acquisition? Here are the most common questions and their answers.
Don’t see your question?
Contact usRelated customer stories
Yanmar Europe goes live with SAP Sales Cloud in less than 3 months
By implementing SAP’s Customer Experience solutions on top of SAP Cloud ERP, Yanmar Europe created a 360° customer view—and also addressed the adoption issues at the same time.
Dekker Zevenhuizen enhances customer experience with SAP CX
In just three months, Dekker Zevenhuizen launched both SAP Sales Cloud and SAP Service Cloud—and then moved straight on to SAP Field Service Management.
Oliehoorn is getting to know its B2B customers better than ever with SAP CX
At the end of 2023, Oliehoorn upgraded its CRM by integrating SAP Sales Cloud and SAP Service Cloud into its existing SAP Business One ERP.
