User convenience
In 2011, Veneta.com decided to deliver shutters, blinds and curtains directly from the factories to customers in the Benelux via a web shop. Making customisation accessible to everyone was their guiding principle.
‘The ease of use and the experience of the end customer have always been at the heart of everything we have done to date,’ says Van der Burgt of Veneta.com.
Enormous complexity
‘With our online model, we started a revolution within the traditional window decoration market,’ says Van der Burgt. That model was certainly not obvious. ‘Our product may seem simple, but we are actually dealing with enormous complexity. When ordering window coverings, hundreds to thousands of different configurations with interdependencies may be possible. The online customer would like to see the different options and have them delivered quickly after ordering.’
‘We also serve two types of customers,’ continues Van der Burgt. ‘We have customers who order directly through the web shop. These are the ‘do-it-yourself’ customers. But we also have customers who first seek advice at home from a Veneta.com consultant and only proceed with the purchase after the consultant has provided a quotation. Those are two different flows.’
‘For us, it was important that the ERP solution be flexible and scalable so we can always move to the next level without getting stuck,’
SAP Cloud model
The scalability of the solution has now been proven in practice. In 2019, Veneta.com had more than 140 employees. The number of SAP Business One users increased from seven to more than twenty within two years. For even greater scalability, Veneta.com embraced SAP’s cloud model in 2018, exchanging on-premise licenses for licenses in the cloud. ‘We can’t always accurately predict the need,’ Van der Burgt explains. ‘In the cloud, we can very easily scale up the number of users, but also scale it back down.’
Van der Burgt is also already thinking about the next steps with Veneta.com. For example, there are plans to roll out the concept to countries outside the Benelux. Deviations that the company will have to deal with then – such as different legislation and different VAT regimes – can, he says, be handled smoothly in SAP Business One, which has various localizations. ‘Thanks to our choice eight years ago, we are not getting stuck today.’
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