Customer story

How Brands Group is accelerating its digital transformation

Founded in the Netherlands in 1977, Brands Group has grown from a local retailer to an international e-commerce brand, specialising in batteries, lighting and torches. For years, it has trusted Aiden as its SAP support partner. We helped implement the SAP ECC ERP system for Brands Group in 2010. Recently, the company decided to upgrade its ERP to SAP Cloud ERP, along with SAP Integration Suite.

Deurne

11-50 employees

One of the main drivers for upgrading was Brands Group’s desire to transition to a cloud-based solution. This move has freed the company from having to manage updates itself. By choosing the cloud, Brands Group would also gain access to the SAP Business Technology Platform. This includes powerful e-commerce features like SAP Build Process Automation, a functionality that helps automate Amazon Marketplace order processing and reduces manual work. Brands recognised that features like these would save their employees time and allow them to focus on higher-value tasks that enhance customer satisfaction.

Aiden helped Brands Group implement SAP Cloud ERP (formerly SAP S/4HANA) and SAP Integration Suite within just seven months—completely on time and within budget. In addition to various integrations, the project included ERP modules for sales, purchasing, finance, and warehouse management. With SAP S/4HANA Cloud, Brands stays continuously up to date and benefits from all future innovations available through SAP S/4HANA Cloud, public edition. Their future-ready, cloud-based ERP will enable them to keep innovating and expanding in the years to come.

‘We selected Aiden to implement S/4HANA Cloud (public edition) for us based on our years of successful collaboration with them. There’s a lot of trust between our two companies. Aiden completely lived up to expectations and delivered this project on time and within budget—in just seven months.’

Pim Brands CEO of Brands Group

Pim Brands, CEO of Brands Group, says:

‘We selected Aiden to implement S/4HANA Cloud (public edition) for us based on our years of successful collaboration with them. There’s a lot of trust between our two companies. Aiden completely lived up to expectations and delivered this project on time and within budget—in just seven months.’

Gijs Roeven, Business Unit Director for S/4HANA Cloud at Aiden, recalls:

‘This project with Brands Group was very special for us. It was such a smooth collaboration between their team and ours. Brand Group is a perfect example of a company that is really embracing the cloud. We went through every process, one by one, with them and looked at how we could simplify it by introducing a standardised solution instead of having to use something custom-built. Thanks to that mindset, Brands Group is now future-ready and well-positioned to keep growing their business.’

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